A fellow Marlboro Coors Lite Ford Chevy SUV pickup banking insurance sportsball enthusiast, I see

2 years later, somewhere in their sales and marketing departments:

“Hey, you know what would make us even more money?”

“No, but do tell”

“Advertising”

“Genius - how is it nobody has ever thought of this before?”

Roku somehow thinking that the Ferengi rules of acquisition was a how-to guide book.

Jeff Geerling discusses having done the same, in one of his videos.