because workers don’t collectively own the means of production.
not to be like that, but once some new hotness graduates from 2 people in a garage, the controlling interest is never the workers who have a vested interest in products, daily work (and a brand) they can be proud of, but investors with only short term profit on their mind. innovators- and inventors-turned-C suite executives jump ship when bought out, leaving the real meat and potatoes, the real work behind the brand, to be offshored, profit prioritized and picked clean.
buy from worker-owned co-ops. buy from local crafters and people deserving of the label ‘artisan’. flat out refuse to buy from brands that are a sad, hollowed out husk of their former selves. more importantly - most importantly - do what you can to keep your retirement investments away from quartly-profit mills who couldnt care less about workers or customers beyond raw sales numbers. and definitely, definitely never agree to work for them.
email. email is federated. literally everyone has an email address and understands they might be on a different service, but its all email, and you just use their account name and the service part with the @ in between.
it’s not a complicated subject at all, and a good chunk of the humans on earth have no experience being alive without a federated service being a part of their daily life. (lets not mention telephones, or national postal services)
the issue isn’t perceived complexity, it’s that the negatives of using a centralized service are outweighed by the benefits. people don’t see it as a personal liberty issue, or a free speech issue, or a propaganda issue, or a billionaire oligarchs ability to control the flow of information between citizens issue. they just want it to be easy to use. and the more people that do it, the less personal responsibility they feel about the choice.
learning from history is for suckers, I guess