A good example for this is Tommy Wiseau (there are a dozen like him). He is dumb and did a bad movie. But he had the money to keep filming and the crew stayed because they need their paycheck. He thrown a huge amount in aggressive advertising. Years later he is making money without doing anything.
Revenue doesn’t equal profit but many companies are using multiple schemes to show that they are not profitable. So we also need to check the revenue. A company can just increase the CEO salary to eat up all the profit.