I think the more valuable features of a platform like Salesforce are the WYSIWYG automation builder and the fact that it’s running on someone else’s processor (cloud-based). Excel only has VBA, Macros, or writing out functions for building automation and then slows your computer down to a crawl to execute them.
This article sounds a bit like a press release, but the documentation for the tool itself looks good.
“Twenty” seems a little basic so far, but “Salesforce” is such a far-reaching platform it would be hard to compete across the whole landscape. Salesforce’s CRM functionality is a lot easier to copy tho.