Acceptable Ads is bullshit on many levels:

• It’s made by an ad company
• The same ad company runs multiple popular ad blockers (including AdBlock Plus)
• There are no standards on privacy invasion

uBlock Origin, or at least uBlock Origin Lite on Chromium-like browsers, are must-haves.

The best browser you can set up for a family member, IMO, is Firefox. Disable Telemetry (which should rid them of Mozilla’s own ad scheme too), install uBlock Origin, remind them to never call or trust any other tech support people who reach out to them, and maybe walk them through some scam baiting videos.

I’m still evaluating which Chrome-likes are best at actual ad blocking, and the landscape is grim.

…For now. Looks like they’re going to get rid of it too (which makes sense, because they copy Chromium’s codebase).

https://learn.microsoft.com/en-us/microsoft-edge/extensions-chromium/developer-guide/manifest-v3

I think that’s the point: Google has been shutting down Manifest V2 extensions one step at a time, and it’s been experimenting with anti-ad-block tech on YouTube with one user group at a time.

With all due respect, Mozilla is now (and, for a while, has been) an ad company. When an ad company tells you ads are necessary, you should not trust them. Plenty of lousy things have been entrenched as social norms, but it is the job of the entrenchers to justify their existence… Which Mozilla is definitely not doing here.