It’s called disassociating.

I stand by my belief that society got gendered clothing wrong. Anatomically speaking, men are better suited for skirts and women pants.

It’s not what Facebook is doing. The company has owned the trademark for over a decade, and Facebook is trying to strong arm them into giving it up.

This is also in the UK where they somewhat stand up to companies like Facebook. McDonald’s lost their trademark for the Big Mac for trying to do this exact same thing.

Go FLAC or go home.