I would just say, I do blame ISP’s for trying. It’s unethical to try and squeeze every cent out of your customers, community and country. It’s never just “business”. Businesses are operated by people while exploiting people. It’s not a cold hearted machine doing the thinking, it’s normal people making these unethical decisions.
It’s the first link in the article https://lancasteronline.com/news/local/lancaster-country-day-parents-take-first-step-in-suing-school-leaders-over-deepfakes-of-students/article_bfb6066e-a2c7-11ef-af86-df31e3bc5b86.html