Never really liked this argument, since it’s not really a contemporary political movement where you just read the policy and go “yup that sounds good”, it’s more akin to a cult with a large indoctrination campaign.
You have alternative news floating around on the same platforms as real ones, you’re told to not believe the “other side” as they’re all in league with one another and always lie, you can have coworkers or your community reinforce these things making it very hard to escape especially if you’ve been a part of it for years. The current ‘liberal politics’ and the living situation doesn’t help either too and does contribute to the general stress that makes people fall down these rabbitholes.
Granted, people who have a lot to benefit from MAGA and are acting as influencers for the movement should be rightfully hated, but not really regular people. I do believe that a lot of people who currently are going to (begrudgingly) vote for democrats could definitely be part of the MAGA cult given different environment (such as work, living area or community they’re part of).
Point is, hate the movement, not the people. While it’s very difficult, it’s possible to deradicalize someone and vilification is not really going to help with that.
Don’t get me wrong, I think that the left/right divide and talking shit about the right are both necessary. There are some right-wingers who aren’t idiots in the world, but most of the right-wing parties nowadays are just spreading hate and endangering certain groups of people while having policies that benefit the top crop.
My comment is about how while MAGA is a hate ideology and should be fought against, the anger shouldn’t be turned into personal attacks against regular people and should be directed towards ideology itself and people who benefit from it. It’s much harder to deprogram someone when the side that tries to deprogram them are actively shunning them on a personal level and calling them inherently terrible people, while it’s likely that the person joined MAGA because of their environment, similar to how religious communities and being born into them work.