To me, this feels more like a PR move than an awareness move. Kind of like: “We don’t wanna do anything substantial so uuuuh let’s just make our logo non-binary”.
but it’s not a PR move… their blog post lays out the reasoning: kit is intended to exist in the browser to make users feel good about using the browser. it’s a friendly “congratulations for interacting” and “we’re doing something for your benefit” (as an anthropomorphic representation of that behaviour) character, and a feature of it as an engineered feature is that the user can apply any gender they like. kit hasn’t made a choice to be non-binary; mozilla has made a choice to make kit specifically ambiguous both in aesthetic when drawn and pronouns when written about
It’s a terrible PR move if you don’t say anything about it. They didn’t say “Hey, look! Our mascot is non-binary!” All they did was use they/them pronouns.
To me, this feels more like a PR move than an awareness move. Kind of like: “We don’t wanna do anything substantial so uuuuh let’s just make our logo non-binary”.
but it’s not a PR move… their blog post lays out the reasoning: kit is intended to exist in the browser to make users feel good about using the browser. it’s a friendly “congratulations for interacting” and “we’re doing something for your benefit” (as an anthropomorphic representation of that behaviour) character, and a feature of it as an engineered feature is that the user can apply any gender they like. kit hasn’t made a choice to be non-binary; mozilla has made a choice to make kit specifically ambiguous both in aesthetic when drawn and pronouns when written about
It’s a terrible PR move if you don’t say anything about it. They didn’t say “Hey, look! Our mascot is non-binary!” All they did was use they/them pronouns.