Nothing quite says “high-performance muscle car” like a popup ad for a Mopar Extended Warranty covering your whole center console. That’s right, Dodge Charger owners are now experiencing an exciting new feature: pop-up ads that appear every time the vehicle stops at a light. This absolute garbage feature was spotted in the wild, take a look here.
They’ll see the sales of the Charger tank and will conclude that people just don’t want muscle cars, which is sad because in the next few years I was thinking about getting one.
Oh well, what can you do.
This is the company that saw their North American sales dipping and responded, “let’s discontinue the Challenger and Charger, our 2 recognizable nameplates that give the rest of our lineup a halo effect with our largest buying segment, that’ll fix it!”
Then they brought back the Charger as an EV, which is exactly what that particular fanbase did not want to buy, at a starting price that’ll make your eyes water. Now they’ve announced that they’re doubling back and releasing a gasoline Charger, but by surprise and with no specs available in advance, as though they’re panic-releasing it. It’s a perfect shit show. Corporate idiocy on parade.
An EV with a fake exhaust sound, no less.
My god how lame.
As a muscle car driver in the past, oddly, the sound is a big deal. The sound scratches some primal itch. A muscle car sounds like mechanical power. It’s hard to explain, it vibrates through the pedal, so I guess it’s sort of a human-machine interface feature. But also emotional. A lot going on there, I actually find that dimension of the design real interesting, most potential buyers hate what they attempted.
I can see how the corporate suits and engineers wouldn’t get it. But surely at least some of their engineers are gearheads? They tried to replicate it, and just widely missed the mark to most folks. It sounds really shitty in the videos I’ve seen.
You’re right, tho, the simple answer… it’s fake. It’s much more expensive than it used to be, and it’s clearly imitation. Nobody likes being a sucker, and a bad deal like that makes the buyer a sucker.