I wonder why ad tech can‘t be „Let‘s show ads that correspond to what‘s being talked about on that website.“ Kinda like what Google suggested with Topics but without following me through the internet.
There is no real technical challenge in displaying ads that are based on the page content. But ads based on tracking users is much more profitable. Plus they can sell the data collected to anyone else that is interested.
Look, you need to understand that advertisers are Hell-bent on forcibly extracting as much money from you as possible. If they could strap you to a chair, hold your eyes open like in A Clockwork Orange, and then charge you for everything you so much as glanced at, they absolutely would.
If that’s not how you want to live, then they are your enemy.
I wonder why ad tech can‘t be „Let‘s show ads that correspond to what‘s being talked about on that website.“ Kinda like what Google suggested with Topics but without following me through the internet.
There is no real technical challenge in displaying ads that are based on the page content. But ads based on tracking users is much more profitable. Plus they can sell the data collected to anyone else that is interested.
Look, you need to understand that advertisers are Hell-bent on forcibly extracting as much money from you as possible. If they could strap you to a chair, hold your eyes open like in A Clockwork Orange, and then charge you for everything you so much as glanced at, they absolutely would.
If that’s not how you want to live, then they are your enemy.
Because that’s not as profitable. That’s it. That’s the reason.