Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
I’d love to see the link between those cause you seem to be implying high testosterone = bro = fascist and I really hope that’s not what you think.
I think it’s more that obsession with testosterone and projected/performative masculinity (i.e. machismo, toxic masculinity) is very much associated with fascist leanings.
There are a whole lot of fat, angry, unhappy middle-aged men who want to feel powerful and intimidating. Most of them don’t want to do the actual work of getting fit. They don’t want to go to a doctor, because that’s for weak people, like women and effeminate men. They don’t understand that their excess adipose tissue is messing up their hormones. Ads tell them that they just need more protein and sunlight on their testicles and finally they’ll feel powerful. They post passive-aggressive meat breakfast photos on Instagram and glare at people from their pickups, while listening to an ad telling them to buy some unregulated supplement that will boost their testosterone for only $29.99 per month.
There are also a bunch of young men who have grown up watching toxic influencers. They’re taking steroids and trying to get huge. It’s all toxic masculinity and masked insecurity.
Incidentally, I’m not in any way saying that fitness or masculinity are inherently toxic or fascist. It is, however, a popular pipeline for recruiting men into far-right and fascist ideologies these days.
I agree with you 100%
You don’t have to look far to find the far right’s obsession with testosterone (read: gender affirming care for cis men), whether it’s giving it to the military or Elon Musk’s weird cybertruck shaped body. Then look at who else is pushing that shit nonstop.
Though I did learn there’s a weak study that they like to cite, described by Vice here. Emphasis on weak
I understand, fascist bros (the manosphere basically) push the idea that “weak” men just have low T and by taking more they’ll become “alphas” or whatever. Not that people with high T are more likely to be fascists.
As the article points out repeatedly, that study linking high T with Republican voting (it never mentions fascism) is so flawed as to be useless but I guess that doesn’t matter if chuds aren’t going to read it anyway.
If you need testosterone supplement, it would imply that you have low testosterone to begin with. Or that you just want more. But you are completely changing the meaning by changing “testosterone supplement” to a generalized “high testosterone”.